A Smile Foundation Campaign in Partnership with Tarrow Holdings, Supported by FPASA

This May, as we ignite Burns Awareness Month in South Africa, Smile Foundation, in partnership with Tarrow Holdings and proudly supported by the Fire Protection Association of Southern Africa (FPASA), is launching a transformative campaign to tackle burn injuries and empower recovery.

Tarrow Holdings has sparked this campaign with their support and commitment to spreading the message. Now, we need your fire to fuel lasting change. Our goal is to raise R300,000 to prevent burn injuries and provide critical support for burn survivors.

While Burns Awareness Month kicks off the campaign, its impact will extend far beyond May. This is just the beginning — with your help, we will continue to light the way to recovery for months to come.

The Stark Truth: Burn Injuries in South Africa

Every year, burn injuries in South Africa affect millions of lives and the need for preventive action and support has never been more urgent. Consider these numbers:

  • 3.2% of South Africans suffer burn injuries annually — that’s nearly 2 million people.
  • Over 3,200 need specialised burn care every year.
  • Children under 10 make up more than 80% of burn injuries in Sub-Saharan Africa.
  • South Africa’s burn-related mortality rate is double that of many developed nations.

    These statistics are more than just numbers, they represent real lives and with your help, we can turn these numbers around.

How Your Contribution Fuels Change

Your support directly powers two of Smile Foundation’s game-changing programmes

U Matter – Survivor Support

U Matter is a national programme providing trauma recoverypeer mentorship, and psychosocial care to burn survivors. This programme is designed to help survivors rebuild their lives — giving them the tools to heal physically, emotionally, and socially.

Reconstructive Surgery for Burn Survivors

Smile Foundation provides life-changing surgeries for children who have suffered severe burns. These surgeries offer restored mobilityimproved quality of life, and a brighter future for the next generation.

With your donation, we fuel recovery and spark resilience in burn survivors across South Africa.

Take Action Today – Fuel Change. Transform Lives.

Your donation is Section 18A tax-deductible, and every cent raised will directly support burn prevention education, survivor support through U Matter, and life-saving surgeries for burn victims. Let’s ignite the change we want to see in South Africa. Together, we can create lasting impact.

R3000

TARROW

R150

FPASA

A Call to Action for the Fire Safety Community

This is your chance to ignite lasting change. We are calling on the entire fire safety community to join this critical campaign:

  • Fire protection and sprinkler system companies
  • Fire detection and suppression specialists
  • Emergency response teams and firefighting services
  • Risk management, compliance, and HSE consultancies
  • Insurance, loss control, and infrastructure firms

Together, we can fuel impact. When we unite, we multiply our efforts — preventing injuries and supporting those who need us most. Let’s rebuild futuresone donation at a time.

Why Now? Why Us?

While Burns Awareness Month is the spark that begins this campaign, the impact will extend far beyond May. This is our opportunity to act, to fuel change in South Africa, and to help rebuild lives.

With R300,000 as our goal, we aim to make a real, measurable impact. This campaign isn’t just about awareness — it’s about actionimpact, and healing.

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